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You'll learn how to:

• Align digital marketing strategies to your goals and objectives

• Research your audience to understand your customer’s journey

• Set measurement standards and performance indicators to track initiatives

• Test different tactics to measure effectiveness and improve results

• Use tools to manage content development and project management

• Use social media channels effectively to support your strategy

Who Should Attend?

The digital marketing field encompasses a wide and diverse range of jobs, and career opportunities continue to grow. Whether you are new to the industry or have previous experience, our fast-paced and flexible program can be customized to your needs.

• Marketing, advertising, communications and PR professionals who need to quickly get up to speed on digital marketing

• New marketing graduates who need to expand their knowledge and skills to be more desirable to potential employers

• Digital marketing professionals seeking a professional qualification to add to their résumé

• Small business owners who want to learn how to leverage the power of digital marketing for their businesses

• Professionals in other fields seeking to pivot to a career in digital marketing