Digital Marketing Certificate Program

Grow your career by building and sharpening your digital marketing skills.

Program Fast Facts

  • Start date: January 27, 2025
  • Monday evenings
    Electives meet once per week, schedules vary.
  • Live Online
  • As little as six months
  • 3,995 Priority Tuition
    (expires 1/13/24)
    $4,245 Standard Tuition
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Digital Marketing Certificate Program

Digital: Fastest Growing Marketing Field

Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Stay on top of this fast-moving field with knowledge and skills taught by industry leaders in the ÃÛÌÒ½´Digital Marketing Certificate program who will share tried-and-tested tactics for success.

Upcoming Start Dates

January 27, 2025

Monday evenings

Electives meeting once per week, schedules vary

6+ months

Live Online

September 8, 2025

Monday evenings 

Electives meeting once per week, schedules vary

6+ months

On Campus

Advance Your Career with a Digital Marketing Certificate

Designed to Help You Close the Gap

Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. Gain a professional credential with the potential to help grow your career and increase your salary.

Designed with Employability in Mind

Academic rigor meets real-world application in every ÃÛÌÒ½´class, through curriculum developed in consultation with DFW’s leading marketing teams. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. And you’ll meet and network with classmates from various industries.

Advance Your Career in Six Months

Our fast-paced program can be completed in as little as six months, though most students complete all of their courses over two terms, or about nine months. You’ll have a maximum of 18 months to complete all required coursework and be on your way to earning your digital badge!

Susie Aleman

Student Feedback

"The courses in the Digital Marketing Certificate program provided me with tools to grow in my career and stay relevant in this ever changing industry."

– Susie Aleman, VP of Client Services at and ÃÛÌÒ½´Digital Marketing student

Why Study Digital Marketing at SMU?

  • ÃÛÌÒ½´Digital Marketing Certificate badge image

    Earn a Digital Badge

    Complete your certificate in as little as six months and earn a digital badge to add to your resume and LinkedIn profile.

    Learn how to get started

  • icon of instructor teaching

    Study with Industry Experts

    Learn and network with accomplished DFW marketing leaders that offer real-world insight.

    Meet your instructors

  • icon of head with gears to symbolize human mind working

    Customize Your Experience

    Acquire in-demand digital marketing skills that suit your interests and goals while preserving work/life balance.

    See courses and schedules

  • icon of network connections

    Gain Career-Focused ROI

    Attain critical digital marketing skills to apply immediately in your work for a quick return on investment.

    Contact a Program Specialist

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ÃÛÌÒ½´Digital Marketing Certificate Success Stories

instructor profile

Instructor Highlight

"Teaching has made me better and more passionate about my craft."

Brad B McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. He is principal at 10 Louder, a marketing consultancy based in Dallas.

Courses Taught

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Did you know?

Top 10

The DFW market is in the top ten for marketing manager employment.


$149K

Average annual salary for marketing managers in Texas.


Best Job

Marketing Manager is one of the Best Jobs for 2020, according to US News and World Report.