Creating knowledge for courageous change

The ÃÛÌÒ½´brand promise

What makes a brand?

Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.

Read the full document or watch the video (requires an active ÃÛÌÒ½´account).

Brand vision

Creating knowledge for courageous change

Brand positioning

For the bold, curious and creative, ÃÛÌÒ½´is the comprehensive research University whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges

Brand personality

Driven, professional, inclusive, cosmopolitan, welcoming

Brand affiliation

Think Big. Do Good.®