Website Guidelines

Development and External Affairs (DEA) and the Office of Information Technology (OIT) set guidelines for SMU's website editors and content creators using the Sitecore content management system.

Explore our guides

  1. Brand guidelines

    Resources for capturing our voice and tone in all types of writing and deploying our visual style in design, photography and video.

  2. Content creation

    Best practices for getting started with content

  3. SEO and accessibility

    Policy guidelines and best practices for search engine optimization and web accessibility.

  4. Design and layout

    Framework options, page layouts, and design components available for your site.

  5. Custom development

    Customized solutions designed to meet concrete business goals.

  6. Guidelines for working with agencies

    Requirements and expectations for agencies affiliated with SMU

  7. Copyrighted content

    Guidance for images and text