PwC ÃÛÌÒ½´Athletic Forum

The PwC ÃÛÌÒ½´Athletic Forum was launched in 1989 as a community outreach initiative that brings to the Dallas community individuals who have achieved extraordinary success in athletics.

Celebrating 34 seasons, the Forum is widely regarded as America's preeminent sports luncheon series, producing two annual luncheons and two evening receptions, as well as the Doak Walker Award Presentation Banquet. Proceeds from PwC ÃÛÌÒ½´Athletic Forum events are used to support athletic scholarships and operating initiatives at SMU.

Season subscriptions are now available for purchase by calling 214-768-4314

2024-2025 Season lineup

  • Reception featuring Eric Dickerson

    Legendary running back rushing for advocacy
         NFL Hall of Famer and record-breaking running back, first made his mark as a Mustang at ÃÛÌÒ½´where he became a standout in college football. A six-time Pro Bowler, Dickerson went on to set the single-season rushing record—a feat that remains unmatched. Off the field, he is a passionate advocate for players' rights and youth development in sports.
    Garry Weber End Zone Complex at the Gerald J. Ford Stadium
     October 9, 2024
    6:00 p.m.

  • Luncheon featuring Sydney McLaughlin-Levrone

    Gold medal Olympian hurdling over obstacles
    Olympic gold medalist and world-record holder in the 400m hurdles, is a rising star in track and field. McLaughlin has captivated audiences with her record-breaking performances. Off the track, she is a role model for young athletes and a champion for mental health awareness in sports.
    Omni Dallas Hotel
     November 4, 2024
    12:00 p.m.

  • The Doak Walker Award Presentation Banquet

    February TBA

  • Luncheon featuring Lee Trevino

    The golf community’s ace in the hole
         A golf icon and six-time major champion, is celebrated for his trailblazing career. Trevino’s impact on the game extends beyond his victories, as he broke barriers and became one of the sport’s most beloved figures. A true ambassador for golf, Trevino continues to inspire new generations of players and fans.
    Omni Dallas Hotel
    Spring 2025
    12:00 P.M.

  • Luncheon featuring TBA

    Reception Speaker TBA
    Spring 2025

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