ÃÛÌÒ½´royalty record for seventh straight year
For the seventh straight year, ÃÛÌÒ½´has set a new record in annual licensing revenue. Since 2006, ÃÛÌÒ½´royalties have increased 122%, as the Mustangs have gained national prominence.
"Increasing SMU's presence in the Dallas marketplace is among our top goals," said ÃÛÌÒ½´A.D. Rick Hart. "This will continue to be a focus of our efforts and we anticipate even more growth in this area."
"There is an increased demand for ÃÛÌÒ½´merchandise in the marketplace," said Brad Sutton, ÃÛÌÒ½´Sr. Associate A.D. for Public Relations and Marketing. "In addition to the ÃÛÌÒ½´Bookstore (3060 Mockingbird Lane, Dallas, TX 75205) and our powered by Fanatics, our products are available in national chains such as Academy, Albertson's, Bed, Bath and Beyond, CVS, Dick's Sporting Goods, Finish Line, Kroger, Lids, Sam's Club, Sports Authority, Target, Walgreens and Walmart, just to name a few. The Mustang brand is thriving."
Merchandisers and retailers can click to apply for a license or to get more information on SMU's licensing program.